VSearch™, Voice-Enabled Mobile Search Platform to Ship Embedded in Mobile Phones from VoiceSignal's Top Tier OEM Partners
WOBURN, MASS. – June 5, 2007 - VoiceSignal, the global leader in mobile voice technology solutions, announced today a partnership with mobile advertising leader AdMob to provide highly relevant advertisements for the newly announced VSearch™ voice search service to be offered by VoiceSignal.
VSearch will be offered in a manner similar to popular internet search engines in that it is supported by advertising. Users will require a mobile data service plan to enable the handset to connect over the data network to the VSearch Servers.
How VSearch Works
VSearch is activated via a button on the handset and prompts the user to speak the location and name or category of a business. The system sends the processed audio information to the VSearch server via the mobile data network where the user's query is converted into text by the VSearch speech recognition engine. This unique combination aims to offer the highest accuracy and reliability in all environments for the consumer. The requested listings along with relevant, interactive advertisements are sent to the device and displayed on the screen. The user can review the information, place a call to the business, and get a map of its location and more.
Future versions will deliver to consumers a wide range of innovative information services including access to traffic, weather information, movie times, stock quotes, horoscopes and sports scores. The service integrates specially targeted mobile ads, as well as mapping technology. The technology called "VSearch" will be embedded into mass-market handsets made by the worlds leading handset OEMs.
VSearch Changes the Mobile Paradigm
In making this announcement, Rich Geruson, VoiceSignal's CEO said, "VSearch is a new paradigm for the future of local search. Information is easier to get for the end user because it is ad-supported. We are delighted to be partnering with industry leader and market innovator in AdMob to bring this to market."
"We are excited to partner with VoiceSignal in delivering a more relevant mobile experience to the mobile subscriber," commented AdMob European Managing Director, Russell Buckley. "VoiceSignal's local search service adds a significant new dimension of highly targeted inventory to our advertising partners."
About VoiceSignal:
VoiceSignal is the global leader in mobile voice technology. Since 2002 more than 140 million copies of its software in 21 languages have shipped embedded in devices from the world's top handset manufacturers. VoiceSignal's unique architecture is compatible with the entire range of mobile devices, from entry-level to enterprise-class devices and smart phones. VoiceSignal solutions are preferred by the largest global handset brands and specified by major operators worldwide. Additional information about the company is available at www.voicesignal.com.
About AdMob:
AdMob is the world's largest mobile advertising marketplace. Founded in 2006 AdMob allows advertisers to reach their customers on the mobile Web and publishers to increase the value of their mobile sites through advertising.AdMob offers both advertisers and publishers the ability to target and personalize advertising to their customers in 160 countries. AdMob lets advertisers target by country, language, carrier, phone brand, phone model, behavior and OS, using self-serve Web tools with transparent and robust reporting. To learn more go to www.admob.com.
Press & Analyst Contacts:
VoiceSignal:
Mira Genser
Phone: +1 (781) 970 5223
mgenser@voicesignal.com
AdMob US:
Vijay Chattha
Phone: +1 (415) 305 6041
vijay@admob.com
AdMob Europe:
Zuzanna Pasierbinska-Wilson
Phone: +44 (0) 20 7 494 6575
zpasierbinska@custardpr.com